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Mist & Meter

Roundup

Best Alen Air Purifiers

Every other brand on this site asks you to choose a machine. Alen asks you to choose a machine and then a filter, and the filter changes both the price and what the thing actually removes. That makes it the one brand whose buying decision is shaped like this site is.

By Scooter M. · Published · Last updated

How this page is funded: the buy links below are affiliate links. If you buy through one, we earn a commission at no extra cost to you. It does not change the order of the picks or what we say about them. Full disclosure.

The short answer

Pick the model on room size, then pick the filter on your symptom - and understand that the filter is where Alen makes the decision interesting. The 25i is the cheapest way in and covers a certified 150 sq ft; the 35i with the Ultimate filter is the one to buy if the problem is odors rather than dust; the 75i is the large-room machine and the only certified Alen that is genuinely competitive on efficiency at 7.12 CFM/W. Every model comes in three filter versions - Essential, Advanced and Ultimate - and on the 75i that spans a three-figure price range for the identical purifier. Two things to know before you spend: Alen is expensive for the clean air delivered, and the carbon filters cost more and last less long.

Why this brand page is shaped differently from the other five

We have now done this exercise for Levoit, Blueair, Coway, Winix, Honeywell and Medify. Each time the question was which machine to buy, and the answer came out of the ENERGY STAR certified database.

Alen breaks that pattern, because the machine is only half of what you are choosing. Each of its three certified purifiers is sold with one of three filters, and the filter decides what the unit removes:

Alen's three filter options as the brand describes them, with the filter life Alen publishes at continuous running. The purifier is identical across all three; only the filter and the price change. Live prices are on the product cards below.
FilterWhat Alen aims it atFilter life (24/7)Relative cost
Essential (Pure)Airborne dust, viruses and allergens - particles only12-15 monthsThe cheapest of the three options
Advanced (Fresh)HEPA plus a carbon layer: asthma triggers, chemicals and VOCs, smoke7-10 monthsNot published
Ultimate (Odor)HEPA plus carbon and a catalyst: chemicals and VOCs, smoke, odor, mold, pet-filled homes7-10 monthsThe most expensive of the three options

Read the last two columns together, because this is the part that costs money quietly. The carbon filters are more expensive to buy and shorter-lived - roughly 7 to 10 months against 12 to 15 for the particle-only version. So choosing Ultimate over Essential is not a one-time premium; it is a higher price on a faster cycle, repeating for as long as you own the machine.

Which makes the question worth asking honestly: is your problem a gas? If it is dust, dander and pollen, the particle-only filter is the correct purchase and the cheapest one. If it is cooking smells, smoke or a musty room, you need the carbon and you should expect to pay for it on a schedule. Our activated carbon page is the background on why there is no way around that trade.

The three certified machines

Same method as every other brand page here: every row Alen has in the ENERGY STAR certified room air cleaners database, ranked on the figures that database publishes.

Every Alen model in the ENERGY STAR Certified Room Air Cleaners V3.0 database, queried 3 November 2026. Clean air per watt is certified smoke CADR divided by watts; coverage is at 4.8 air changes per hour.
ModelSmoke CADRCertified roomClean air per wattAnnual energyOzoneMost Efficient?
BreatheSmart 75i370 CFM574 sq ft7.12 CFM/W - best in brand304 kWh (about $56)1.00 ppbNo
BreatheSmart 35i150 CFM233 sq ft6.47 CFM/W136 kWh (about $25)0.00 ppbNo
BreatheSmart 25i97 CFM150 sq ft6.38 CFM/W - worst in brand90 kWh (about $17)0.00 ppbYes
BreatheSmart 45iNot in the certified database-----

Two things in that table are worth pulling out. The 75i at 7.12 CFM/W is genuinely competitive - higher than any certified Winix (best 6.26) or Medify (best 6.10), and within a few percent of the best Honeywell at 7.39. That is a real difference from the last two brand pages we wrote, where the whole range was weak.

And the 45i is not in the database at all - Alen's best-known model, on sale and widely recommended, with no certified efficiency, annual energy or ozone figure. That is now the fourth brand in a row where the famous model is the uncertified one, after Winix's 5500-2 line, Honeywell's HPA300 and Medify's MA-112. It is the rule in this category rather than the exception.

Where Alen is unusually straight, and where it is not

It is worth giving credit precisely. On the 75i, Alen publishes CADR per fan speed - 100, 185, 255 and 300 CFM on speeds one to four, and 375 on Turbo - plus a wattage range of 1.36 to 55 W and a noise range of 25 to 51 dBA. Very little of this category publishes per-speed figures at all, and they are what let you work out what the machine will actually cost you at the setting you use.

Better still, its ozone figures agree between the two sources. Alen states “0 PPM when disengaged, less than 0.001 PPM with ionizer engaged”. One thousandth of a part per million is one part per billion, which is exactly the 1.00 ppb the certification reports for the 75i. On Winix and Medify those two numbers disagreed and we had to report both; here they corroborate each other, and they also tell you the non-zero figure is the ionizer rather than the machine.

Three places it is less straight:

  • The filter grade. All three certified Alens are filed as HEPA-Type. Alen describes the media as True HEPA and medical-grade, and separately claims “99.9% of particles greater than 0.1 micron” - which is not the 99.97%-at-0.3-micron True HEPA standard either. That is three descriptions of one filter, all Alen’s, and it is the same pattern as Medify. What the words mean is on HEPA filters explained.
  • The coverage claim. “Up to 2,800 sq ft every hour” for the 75i, with no air-change rate stated anywhere. The certified figure at the rate that matters is 574 sq ft - about a fifth. The CADR page explains why the bigger number exists.
  • The warranty. Alen calls it a “Forever Guarantee”, a “Lifetime Warranty” and a “Lifetime Guarantee” on the same page, and the one piece of fine print attached to it is the important bit: it requires product registration and an active air filter subscription. A lifetime warranty you keep by subscribing is a subscription.

The thing we have to say about price

Alen is the most expensive brand on this site by a wide margin, and the certified data does not justify it on clean air alone. The 75i delivers 370 CFM over 574 sq ft; the Coway Airmega 350 delivers 360 CFM over 558 sq ft at zero ozone for a fraction of the outlay, and the Levoit Core 600S does 391 CFM over 606 sq ft. If your decision is clean air per dollar, this is not the brand and we are not going to pretend otherwise on its own page.

What you are paying for, if you choose to, is the filter system - a genuine three-way choice between particle-only, carbon, and carbon-plus-catalyst on the same chassis, with published filter lives for each. No other brand here lets you match the media to the symptom that way, and for a household whose problem is specifically odors or VOCs rather than dust, that is a real thing to be buying rather than a marketing story.

How we ranked

  1. Can it be bought? All three certified models can, in all three filter versions - which on this brand is unusual, since the last four brand pages all had certified models we could not find on sale.
  2. Certified smoke CADR and the room it honestly covers at 4.8 air changes per hour, not the headline figure.
  3. Certified clean air per watt and annual energy.
  4. Certified ozone, which separates the 75i from the other two.
  5. Filter match. Unique to this brand, and the reason our middle pick is a specific filter version rather than just a model.

We have not tested any of these units. Every figure is from the certified database or from Alen’s own published specification, and each spec row says which.

What we would actually buy

The 25i with the Essential filter, if you want to try the brand without committing several hundred dollars. 97 CFM over a certified 150 sq ft is a bedroom machine, it reports zero ozone, it costs about $17 a year to run, and the Essential filter is both the cheapest and the longest-lived of the three. Buy it for the size and the filter life, not for the Most Efficient badge it happens to carry.

The 35i with the Ultimate filter, if the problem is smells rather than dust. This is the configuration that demonstrates the brand’s actual argument: a carbon-and-catalyst stage on a 233 sq ft certified machine at zero ozone, for the household whose complaint is a musty room or cooking that travels. Accept that this filter is the priciest and the shortest-lived, and that the same 35i costs meaningfully less with the particle-only filter if gases are not your issue.

The 75i with the Essential filter, for a large or open-plan room. It is the most clean air Alen certifies, the only Alen that is competitive on efficiency, and the Essential version saves you a three-figure sum against the Ultimate on an identical purifier. The two things to weigh: it is the only certified Alen with non-zero ozone, at 1.00 ppb from its ionizer, which Alen says falls to zero when the ionizer is disengaged - and it is a lot of money for clean air you can buy more cheaply elsewhere.

Not the 45i, however well reviewed it is elsewhere. It is not in the certified database, so there is no certified CADR, no annual energy figure and no ozone figure for it - and on a machine at this price, buying without those is a choice we would not make. It is named here for completeness rather than recommended.

Quick picks

Ranked on published specifications and computed running cost. Tap any row for the full write-up, including who should skip it.

#ProductBest forScorePrice
1Alen 25i with Essential filterAlen 25i with Essential filterA bedroom or office up to about 150 sq ft, for dust and allergensCheapest way in7.0$179.00 - View on Amazon
2Alen 35i with Ultimate filterAlen 35i with Ultimate filterA room up to about 233 sq ft where odors, mold or smoke are the problemIf the problem is odors7.3$304.00 - View on Amazon
3Alen 75i with Essential filterAlen 75i with Essential filterA large or open-plan room up to about 574 sq ftThe large-room machine7.4$699.59 - View on Amazon

#1 - Cheapest way in

Alen 25i with Essential filter

A bedroom or office up to about 150 sq ft, for dust and allergens

Alen 25i with Essential filter

The cheapest way into Alen and the only one of its three certified models with the ENERGY STAR Most Efficient badge - which it earns on the worst efficiency figure in the range, because the badge is scored within size class.

$179.00 - View on Amazon

#ad Price as of November 3, 2026, from Amazon. Prices change. How we make money.

Published specifications

SpecificationValueSource
CADR - smoke97 CFMENERGY STAR certified room air cleaners database (V3.0)
CADR - PM2.5102 CFM - the figure the ENERGY STAR badge is scored onENERGY STAR certified room air cleaners database (V3.0)
Coverage150 sq ft certified at 4.8 air changes/hr. The listing advertises 800 sq ft, which is the same machine at roughly one air change per hourENERGY STAR certified database / product listing
Integrated Energy Factor6.6 CFM/W - the lowest of Alen's three certified modelsENERGY STAR certified database
Clean air per watt (smoke)6.38 CFM/WENERGY STAR certified database, smoke CADR per watt
Annual energy90 kWh/yrENERGY STAR certified database
Ozone emissions0.00 ppb certifiedENERGY STAR certified database
ENERGY STAR Most EfficientYes - the only certified Alen with the badge, on the brand's lowest IEF. Size class, not efficiency; see consENERGY STAR certified database
Filter typeFiled as "HEPA-Type". Alen describes its media as True HEPA and medical-grade - see consENERGY STAR certified database / Alen published specification
Filter choiceEssential (Pure) - the particle-only filter, aimed at dust, viruses and allergens. Advanced and Ultimate are the same machine with a carbon layer added, at a higher priceAlen published specification / product listings
ConnectivityConnected-capableENERGY STAR certified database

What it costs to run

About $17 a year in electricity on the certified annual energy figure.

90 kWh/yr certified x 18.34 cents/kWh = $16.51 a year. The filter is the real cost on this brand: Alen publishes 12-15 months of life for the Essential filter at continuous running, against 7-10 months for the carbon versions.

What is good about it

  • About $17 a year to run on the certified annual energy figure
  • 0.00 ppb certified ozone, and certified technology types of Fan and Filter only
  • The Essential filter is the longest-lasting of Alen's three options - the brand publishes 12-15 months at continuous running against 7-10 for the carbon versions
  • 150 sq ft certified is honest coverage for a bedroom, and the machine is certified rather than merely claimed
  • Connected-capable, unlike every certified Honeywell

What is not

  • The Most Efficient badge here does not mean it is efficient. Its 6.6 IEF is the lowest of the three certified Alens and the 75i at 6.9 has no badge - the bar for its small size class is simply lower
  • Filed with ENERGY STAR as "HEPA-Type" while Alen calls the media True HEPA and medical-grade and claims 99.9% at 0.1 micron - which is not the 99.97%-at-0.3-micron True HEPA standard either. Three descriptions, all Alen's
  • The listing advertises 800 sq ft against a certified 150 sq ft. Both are real; only the smaller one is at a useful air-change rate
  • Alen is expensive for the clean air delivered - 97 CFM at this price buys substantially more CADR from Levoit or Coway
  • Alen does not publish a noise figure or wattage for this model that we could retrieve; the figures it publishes are for the 75i
  • The Essential filter is particle-only. If odors or gases are the problem you must buy up to Advanced or Ultimate, which cost more and last less long

Who should skip this

Skip this if clean air per dollar is the deciding number - this is the most expensive 97 CFM on the site. Skip it too if the Most Efficient badge is why you were considering it.

How it scored

  • Ozone10.0
  • Running cost in absolute terms9.0
  • Clean air per watt6.0
  • Clean air per dollar3.5

Overall 7.0 / 10. This is our editorial score from published specifications and computed running cost. It is not a test result, and it is deliberately not marked up as a rating in this page’s structured data.

#2 - If the problem is odors

Alen 35i with Ultimate filter

A room up to about 233 sq ft where odors, mold or smoke are the problem

Alen 35i with Ultimate filter

The middle machine with the carbon-and-catalyst filter, which is the configuration to buy if the problem is odors rather than dust. The same 35i costs meaningfully less with the particle-only filter.

$304.00 - View on Amazon

#ad Price as of November 3, 2026, from Amazon. Prices change. How we make money.

Published specifications

SpecificationValueSource
CADR - smoke150 CFMENERGY STAR certified room air cleaners database (V3.0)
CADR - PM2.5157 CFMENERGY STAR certified room air cleaners database (V3.0)
Coverage233 sq ft certified at 4.8 air changes/hr, against 1,400 sq ft on the listing at roughly one air change per hourENERGY STAR certified database / product listing
Integrated Energy Factor6.7 CFM/WENERGY STAR certified database
Clean air per watt (smoke)6.47 CFM/WENERGY STAR certified database, smoke CADR per watt
Annual energy136 kWh/yrENERGY STAR certified database
Ozone emissions0.00 ppb certifiedENERGY STAR certified database
ENERGY STAR Most EfficientNo - despite a higher IEF than the 25i, which does carry itENERGY STAR certified database
Filter typeFiled as "HEPA-Type"; Alen describes the media as True HEPA and medical-gradeENERGY STAR certified database / Alen published specification
Filter choiceUltimate (Odor) - medical-grade HEPA plus a carbon and catalyst layer, which Alen aims at chemicals and VOCs, smoke, odor, mold and pet-filled homes. The Essential and Advanced versions of the same machine cost lessAlen published specification / product listings
ConnectivityConnected-capableENERGY STAR certified database

What it costs to run

About $25 a year in electricity on the certified annual energy figure.

136 kWh/yr certified x 18.34 cents/kWh = $24.94 a year. Filters dominate on this brand and the Ultimate is the worst case: Alen publishes 7-10 months of life at continuous running, so budget more than one a year if the machine runs all the time.

What is good about it

  • The carbon-and-catalyst filter is a real gas-phase stage rather than carbon dust on a filter wrap, which is what actually addresses odors
  • 0.00 ppb certified ozone with certified technology types of Fan and Filter only
  • About $25 a year to run on the certified annual energy figure
  • 233 sq ft certified is a genuine medium room, and it is a certified figure rather than a claim
  • Higher IEF than the badged 25i, which is a useful demonstration that the badge is not an efficiency ranking

What is not

  • The Ultimate filter is the most expensive of the three options AND the shortest-lived - Alen publishes 7-10 months at continuous running against 12-15 for the particle-only Essential, so the premium compounds
  • Filed as "HEPA-Type" while Alen markets True HEPA and medical-grade
  • The listing advertises 1,400 sq ft against a certified 233 sq ft
  • No Most Efficient badge despite being more efficient than the model that has one - which is a statement about the badge rather than the machine
  • Expensive for 150 CFM. A Levoit or Coway delivers more certified clean air for less money
  • Alen does not publish a noise figure or wattage for this model that we could retrieve

Who should skip this

Skip the Ultimate filter if your problem is dust and allergens rather than smells - the Essential version of this same machine is cheaper and lasts longer. Skip the 35i entirely if clean air per dollar decides it.

How it scored

  • Gas and odor handling8.5
  • Ozone10.0
  • Clean air per watt6.5
  • Clean air per dollar3.5

Overall 7.3 / 10. This is our editorial score from published specifications and computed running cost. It is not a test result, and it is deliberately not marked up as a rating in this page’s structured data.

#3 - The large-room machine

Alen 75i with Essential filter

A large or open-plan room up to about 574 sq ft

Alen 75i with Essential filter

The most clean air Alen certifies and the only certified Alen that is competitive on efficiency - 7.12 CFM/W beats every Winix and every Medify. It is also the only one that reports non-zero ozone, because of its ionizer, and Alen says that falls to zero when the ionizer is off.

$699.59 - View on Amazon

#ad Price as of November 3, 2026, from Amazon. Prices change. How we make money.

Published specifications

SpecificationValueSource
CADR - smoke370 CFM certified. Alen publishes 375 CFM at its Turbo speedENERGY STAR certified database / Alen published specification
CADR by fan speed100 / 185 / 255 / 300 CFM on speeds 1 to 4, and 375 CFM on TurboAlen published specification
Coverage574 sq ft certified at 4.8 air changes/hr. Alen advertises "up to 2,800 sq ft every hour or 1,400 sq ft every 30 minutes" and states no air-change rateENERGY STAR certified database / Alen published specification
Integrated Energy Factor6.9 CFM/W - the best of Alen's three certified modelsENERGY STAR certified database
Clean air per watt (smoke)7.12 CFM/W - higher than any certified Winix (6.26 best) or Medify (6.10 best), and close to the best Honeywell at 7.39ENERGY STAR certified database, smoke CADR per watt
Annual energy304 kWh/yrENERGY STAR certified database
Ozone emissions1.00 ppb certified - the only non-zero Alen. Alen publishes "0 PPM when disengaged, less than 0.001 PPM with ionizer engaged", which is 1 ppb and agrees with the certified figure exactlyENERGY STAR certified database / Alen published specification
Rated power1.36 to 55 W across the speed rangeAlen published specification
Noise25 dBA at the lowest speed, 51 dBA at the highestAlen published specification
Filter choice and lifeEssential (Pure) is the cheapest and lasts 12-15 months at continuous running. Advanced (Fresh) adds carbon; Ultimate (Odor) is the most expensive and adds carbon plus a catalyst. Both carbon versions last 7-10 monthsAlen published specification
Filter typeFiled as "HEPA-Type". Alen says True HEPA and medical-grade, and claims 99.9% of particles greater than 0.1 micronENERGY STAR certified database / Alen published specification
WarrantyAlen states a "Forever Guarantee | with Product Registration & Active Air Filter Subscription", and elsewhere on the same page calls it a Lifetime Warranty and a Lifetime Guarantee - see consAlen published specification
Dimensions and weight27 x 18.5 x 11.5 in, 27 lbAlen published specification

What it costs to run

About $56 a year in electricity, before filters - and filters are the real cost.

304 kWh/yr certified x 18.34 cents/kWh = $55.75 a year. Alen's own 1.36-55 W range brackets that. The consumable is the bigger number: Alen publishes 12-15 months of life for the Essential filter at continuous running and 7-10 months for the pricier Ultimate, and the filters themselves are expensive.

What is good about it

  • 370 CFM certified smoke CADR over 574 sq ft is the most clean air of any Alen, and genuinely covers an open-plan room
  • 7.12 CFM/W is competitive - better than every certified Winix and Medify, and within a few percent of the best Honeywell
  • Alen publishes CADR per fan speed, a wattage range and a noise range, which is more transparency than most of this category offers
  • Its ozone figure agrees between the two sources - Alen's own 0.001 ppm with the ionizer engaged is 1 ppb, exactly the certified figure. On several other brands those two numbers disagree
  • The ionizer can be disengaged, and Alen states ozone is 0 PPM when it is
  • The Essential filter is the cheapest and longest-lived of the three options at 12-15 months

What is not

  • It is the only certified Alen reporting non-zero ozone (1.00 ppb), because of the ionizer. Our asthma page screens on zero, so it would not qualify there unless you run it with the ionizer off
  • It is by far the most expensive purifier on this site, and 370 CFM is available for a fraction of the price from Coway or Levoit
  • Filed as "HEPA-Type", and the 99.9%-at-0.1-micron claim Alen publishes is not the 99.97%-at-0.3-micron True HEPA standard - two different descriptions of the same media
  • The "Forever Guarantee" is conditional on product registration AND an active filter subscription, and the page calls it three different things. A lifetime warranty that requires a subscription is a subscription
  • Alen advertises up to 2,800 sq ft with no air-change rate stated. The certified figure at the useful rate is 574 sq ft, about a fifth of that
  • Filters are expensive and the carbon versions last 7-10 months, so the running cost is dominated by consumables rather than electricity

Who should skip this

Skip this if you are screening on ozone, if budget matters at all, or if you want the certified coverage rather than the headline. For the same clean air at a fraction of the price, our Coway and Levoit roundups are the place to look.

How it scored

  • Clean air delivered9.0
  • Clean air per watt7.5
  • Published transparency8.5
  • Clean air per dollar2.5
  • Ozone5.0

Overall 7.4 / 10. This is our editorial score from published specifications and computed running cost. It is not a test result, and it is deliberately not marked up as a rating in this page’s structured data.

How we ranked these

We have not tested these units. Nobody here owns one. What we did was compile each manufacturer’s published specifications, check the coverage claims against AHAM’s room-sizing rule, and compute what each one costs to run for a year at the current US average electricity price. Every figure on this page is attributed to whoever published it, and the arithmetic is shown so you can redo it.

How we rank these sets out the full method, including what would change a ranking.

Questions people ask

+Which Alen air purifier should I buy?
Pick the model on room size and the filter on your symptom. The 25icovers a certified 150 sq ft and is the cheapest way in; the 35i covers 233 sq ft; the 75i covers 574 sq ft and is the only one competitive on efficiency at 7.12 CFM/W. Then choose Essential if your problem is dust and allergens, or Ultimate if it is odors, mold or smoke. The 45i is Alen’s best-known model and is not in the certified database, so we do not recommend it.
+What is the difference between Alen's Essential, Advanced and Ultimate filters?
The purifier is identical; the filter changes what it removes and what it costs. Essential (Pure) is particle-only - dust, viruses, allergens - and Alen publishes 12-15 months of life at continuous running. Advanced (Fresh) adds a carbon layer for asthma triggers, chemicals, VOCs and smoke. Ultimate (Odor) adds carbon plus a catalyst and is aimed at odor, mold and pet-filled homes. Both carbon versions last 7-10 months rather than 12-15, so they cost more and need replacing sooner.
+Is the Alen 45i ENERGY STAR certified?
No. The 45i does not appear in the current ENERGY STAR Certified Room Air Cleaners V3.0 database, which we queried in full - only the BreatheSmart 25i, 35i and 75i do. So for the 45i there is no certified CADR, no certified annual energy and no published ozone figure, which is a lot to be missing on a machine at that price. The same pattern holds for Winix’s 5500-2 line, Honeywell’s HPA300 and Medify’s MA-112.
+Do Alen air purifiers produce ozone?
The 25i and 35i certify at 0.00 ppb. The 75i certifies at 1.00 ppb because it has an ionizer, and this is the one brand where the manufacturer’s own figure corroborates the certification exactly: Alen states “0 PPM when disengaged, less than 0.001 PPM with ionizer engaged”, and 0.001 ppm is 1 ppb. So the non-zero figure is the ionizer, and Alen says it is zero with the ionizer off - which is how we would run it.
+Does Alen use a true HEPA filter?
Alen publishes three descriptions and we are reporting all of them. All three certified models are filed with ENERGY STAR as HEPA-Type; Alen’s own pages call the media True HEPA and medical-grade; and separately it claims “99.9% of particles greater than 0.1 micron”, which is a different specification from the 99.97%-at-0.3-micron True HEPA standard. We cannot open the box and test it. The HEPA page explains why the wording matters.
+Is Alen's lifetime warranty really a lifetime warranty?
It is conditional, and the condition is the thing to read. Alen describes a “Forever Guarantee | with Product Registration & Active Air Filter Subscription” - so keeping it requires registering the product and maintaining a filter subscription. The same page also calls it a Lifetime Warranty and a Lifetime Guarantee, so the naming is inconsistent. A warranty you retain by subscribing is a subscription, and that belongs in your cost calculation rather than in the plus column.
+How much does an Alen cost to run?
On the certified annual energy figures and the US average residential electricity price this site uses: the 25i about $17 a year (90 kWh), the 35i about $25 (136 kWh), the 75i about $56 (304 kWh). But on this brand electricity is the smaller number - Alen publishes a filter life of 12-15 months for the 75i’s Essential filter and 7-10 months for the pricier Ultimate, so consumables dominate the cost of months, so consumables dominate the cost of ownership.
+Is Alen worth the money compared with Levoit or Coway?
Not on clean air per dollar, and we will say so on Alen’s own page. The 75i delivers 370 CFM over a certified 574 sq ft; the Coway Airmega 350 does 360 CFM over 558 sq ft at zero ozone, and the Levoit Core 600S does 391 CFM over 606 sq ft, both for far less. What Alen offers that they do not is a genuine three-way filter choice on the same chassis with published filter lives - which is worth paying for only if your problem is specifically gases and odors rather than dust.

Sources